Kelvin is formerly the Advertising Manager for HabboHotel China， one of the world’s leading and largest avatar virtual community in Europe. He have the experienced and the know how of real-life brands can utilized virtual worlds through interactive campaigns and in-game advertising. He has a Bachelor Degree in Social Science & Humanity from the National University of Malaysia and Certification from CIM （Chartered Institute of Marketing）.
His other experienced in PC games merchandising & licensing， add values in understanding of how brands seeking new media for interactive advertising and combining virtual worlds， to reach today’s target audience whom are the end users & consumers of the future.
